Privacy Policy
Last updated: 27 July 2026
At The Rex Gallery (“we”, “our” or “us”), we are committed
to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store and protect your
personal information when you visit www.therexgallery.co.uk
or contact us regarding our artwork, artists, exhibitions or gallery services.
1. Who We Are
The Rex Gallery is a UK-based art gallery specialising in contemporary, fine and investment-quality artwork. For the purposes of UK data protection law, The Rex Gallery is the data controller responsible for the personal information collected through this website. Business name: The Rex Gallery Website: www.therexgallery.co.uk Email: [email protected] Telephone: +44 7957 105105 Address: 42 Rosslyn Hill, Hampstead Village, London, NW3 1NH, United Kingdom2. Information We Collect
We may collect and process the following types of personal information.Information You Provide to Us
When you submit an enquiry, contact us, request information about an artwork, register interest in an artist or exhibition, or subscribe to our mailing list, we may collect:- Your name
- Email address
- Telephone number
- Company or organisation name, where applicable
- Country or location
- Your artwork, artist or exhibition interests
- Any information included within your enquiry or message
Information Collected Automatically
When you browse our website, certain information may be collected automatically, including:- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Time spent on the website
- Referring website or search engine
- General website interaction and usage data
- Approximate geographical location
3. How We Use Your Information
We may use your personal information to:- Respond to your enquiries
- Provide information about artwork, artists or exhibitions
- Arrange gallery visits, viewings or consultations
- Manage your interest in purchasing or commissioning artwork
- Maintain communication with prospective and existing clients
- Send gallery news and marketing communications where permitted
- Improve the content, functionality and performance of our website
- Understand how visitors use our website
- Prevent fraud, misuse and security incidents
- Comply with our legal and regulatory obligations
4. Legal Basis for Processing
Under the UK General Data Protection Regulation and the Data Protection Act 2018, we must have a lawful basis for processing your personal information. Depending on the circumstances, we may rely on:- Consent: where you have given us permission to process your information, such as when subscribing to our mailing list.
- Contract: where processing is necessary to provide a service, complete a purchase or take steps at your request before entering into a contract.
- Legitimate interests: where processing is necessary for the reasonable operation, promotion and improvement of our gallery, provided your rights do not override those interests.
- Legal obligation: where we are required to process information to comply with applicable law.
5. Enquiries and Artwork Purchases
If you contact us about an artwork, artist, viewing, commission or potential purchase, we may retain your contact details and correspondence so that we can respond to your request and manage any resulting transaction. Where a purchase or other commercial arrangement takes place, we may also retain relevant transaction and accounting records where required by law.6. Marketing Communications
Where you have subscribed to our mailing list or where we are otherwise legally permitted to contact you, we may send information about:- New artwork and collections
- Featured artists
- Exhibitions and gallery events
- Private views and exclusive previews
- Gallery news and announcements
7. Cookies
Our website may use cookies and similar technologies to support website functionality, remember preferences, measure traffic and understand how visitors use the website. Cookies used on the website may include:- Necessary cookies: required for the website to function correctly.
- Preference cookies: used to remember your choices and settings.
- Analytics cookies: used to understand website traffic and visitor behaviour.
- Marketing cookies: used to measure campaigns or display relevant content, where applicable and where consent has been provided.
8. Website Analytics
We may use website analytics tools, such as Google Analytics or similar services, to understand how visitors interact with our website. Analytics providers may process information such as your device type, browser, pages visited, session duration and approximate location. Where required by law, analytics cookies will only be activated after you have provided consent.9. Contact Forms
When you submit a contact form through our website, the information you enter will be used to respond to your enquiry and provide any requested information. Contact form submissions may be stored within our website database, email system, customer relationship management system or other secure business systems used to manage enquiries. Please do not submit sensitive personal information through our contact forms unless it is necessary for your enquiry.10. Sharing Your Information
We do not sell or rent your personal information to third parties. We may share personal information with trusted third-party service providers where necessary, including:- Website hosting providers
- Website developers and IT support providers
- Email and communication service providers
- Analytics and website performance providers
- Cloud storage and business software providers
- Payment processors, where applicable
- Delivery, shipping or logistics providers, where applicable
- Accountants, legal advisers and professional consultants
- Government bodies, regulators or law enforcement authorities where required
11. Third-Party Links and Embedded Content
Our website may contain links to third-party websites or embedded content from external platforms, including social media platforms, video services, map providers or artist websites. These third parties may collect information about you in accordance with their own privacy policies. We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy policy of any external website or service before providing personal information.12. International Data Transfers
Some of our service providers may process or store personal information outside the United Kingdom. Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are in place in accordance with UK data protection law.13. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected. Retention periods may depend on:- The nature of your enquiry or relationship with us
- Whether an artwork purchase or transaction has taken place
- Our legal, tax and accounting obligations
- The need to resolve disputes or enforce agreements
- Your marketing preferences and consent status
14. Data Security
We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. These measures may include:- SSL encryption
- Secure website hosting
- Password-protected systems
- Restricted access to personal information
- Website security monitoring
- Regular software and security updates
- Secure backups
15. Your Data Protection Rights
Under UK data protection law, you may have the right to:- Request access to the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information
- Request restriction of processing
- Object to certain types of processing
- Request the transfer of your information to you or another organisation
- Withdraw consent where processing is based on consent
- Complain to a data protection regulator
