Privacy Policy

At The Rex Gallery (“we”, “our” or “us”), we are committed
to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store and protect your
personal information when you visit www.therexgallery.co.uk
or contact us regarding our artwork, artists, exhibitions or gallery services.

1. Who We Are

Dansco Gallery Limited t/a The Rex Gallery is a London-based art gallery specialising in contemporary, affordable artwork. 

For the purposes of UK data protection law, The Rex Gallery is the data
controller responsible for the personal information collected through this
website.

Business Name: Dansco Gallery Limited
Website: www.therexgallery.co.uk

Email: [email protected]

Registered Office Address:
1st Floor, Spitalfields House, Stirling Way, England, WD6 2FX.

2. Information We Collect

We may collect and process the following types of personal information.

Information You Provide to Us

When you submit an enquiry, contact us, request information about an artwork,
register interest in an artist or exhibition, or subscribe to our mailing
list, we may collect:

• Your name
• Email address
• Telephone number
• Company or organisation name, where applicable
• Country or location
• Your artwork, artist or exhibition interests
• Any information included within your enquiry or message

Information Collected Automatically

When you browse our website, certain information may be collected
automatically, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited
• Time spent on the website
• Referring website or search engine
• General website interaction and usage data
• Approximate geographical location

3. How We Use Your Information

We may use your personal information to:

• Respond to your enquiries
• Provide information about artwork, artists or exhibitions
• Arrange gallery visits, viewings or consultations
• Manage your interest in purchasing or commissioning artwork
• Maintain communication with prospective and existing clients
• Send gallery news and marketing communications where permitted
• Improve the content, functionality and performance of our website
• Understand how visitors use our website
• Prevent fraud, misuse and security incidents
• Comply with our legal and regulatory obligations

4. Legal Basis for Processing

Under the UK General Data Protection Regulation and the Data Protection Act
2018, we must have a lawful basis for processing your personal information.
Depending on the circumstances, we may rely on:

• Consent: where you have given us permission to process
  your information, such as when subscribing to our mailing list.
• Contract: where processing is necessary to provide a
  service, complete a purchase or take steps at your request before entering
  into a contract.
• Legitimate interests: where processing is necessary for
  the reasonable operation, promotion and improvement of our gallery,
  provided your rights do not override those interests.
• Legal obligation: where we are required to process
  information to comply with applicable law.

5. Enquiries and Artwork Purchases

If you contact us about an artwork, artist, viewing, commission or potential
purchase, we may retain your contact details and correspondence so that we
can respond to your request and manage any resulting transaction.

Where a purchase or other commercial arrangement takes place, we may also
retain relevant transaction and accounting records where required by law.

6. Marketing Communications

Where you have subscribed to our mailing list or where we are otherwise
legally permitted to contact you, we may send information about:

• New artwork and collections
• Featured artists
• Exhibitions and gallery events
• Private views and exclusive previews
• Gallery news and announcements

You may unsubscribe at any time by using the unsubscribe link included in
our marketing emails or by contacting us directly.

Withdrawing consent will not affect the lawfulness of any processing carried
out before your consent was withdrawn.

7. Cookies

Our website may use cookies and similar technologies to support website
functionality, remember preferences, measure traffic and understand how
visitors use the website.

Cookies used on the website may include:

• Necessary cookies: required for the website to function
  correctly.
• Preference cookies: used to remember your choices and
  settings.
• Analytics cookies: used to understand website traffic
  and visitor behaviour.
• Marketing cookies: used to measure campaigns or display
  relevant content, where applicable and where consent has been provided.

Where required, non-essential cookies will only be used after you provide
consent through our cookie consent banner.

You can also control or delete cookies through your browser settings.
Disabling certain cookies may affect how the website functions.

8. Website Analytics

We may use website analytics tools, such as Google Analytics or similar
services, to understand how visitors interact with our website.

Analytics providers may process information such as your device type,
browser, pages visited, session duration and approximate location.

Where required by law, analytics cookies will only be activated after you
have provided consent.

9. Contact Forms

When you submit a contact form through our website, the information you enter
will be used to respond to your enquiry and provide any requested information.

Contact form submissions may be stored within our website database, email
system, customer relationship management system or other secure business
systems used to manage enquiries.

Please do not submit sensitive personal information through our contact forms
unless it is necessary for your enquiry.

10. Sharing Your Information

We do not sell or rent your personal information to third parties.

We may share personal information with trusted third-party service providers
where necessary, including:

• Website hosting providers
• Website developers and IT support providers
• Email and communication service providers
• Analytics and website performance providers
• Cloud storage and business software providers
• Payment processors, where applicable
• Delivery, shipping or logistics providers, where applicable
• Accountants, legal advisers and professional consultants
• Government bodies, regulators or law enforcement authorities where required

Service providers are only permitted to process personal information for the
services they provide to us and must protect it appropriately.

11. Third-Party Links and Embedded Content

Our website may contain links to third-party websites or embedded content
from external platforms, including social media platforms, video services,
map providers or artist websites.

These third parties may collect information about you in accordance with
their own privacy policies. We are not responsible for the privacy practices
or content of third-party websites.

We recommend reviewing the privacy policy of any external website or service
before providing personal information.

12. International Data Transfers

Some of our service providers may process or store personal information
outside the United Kingdom.

Where personal information is transferred internationally, we will take
reasonable steps to ensure that appropriate safeguards are in place in
accordance with UK data protection law.

13. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for
the purpose for which it was collected.

Retention periods may depend on:

• The nature of your enquiry or relationship with us
• Whether an artwork purchase or transaction has taken place
• Our legal, tax and accounting obligations
• The need to resolve disputes or enforce agreements
• Your marketing preferences and consent status

When personal information is no longer required, it will be securely deleted,
anonymised or otherwise disposed of appropriately.

14. Data Security

We use appropriate technical and organisational measures to protect personal
information against unauthorised access, loss, misuse, alteration or
disclosure.

These measures may include:

• SSL encryption
• Secure website hosting
• Password-protected systems
• Restricted access to personal information
• Website security monitoring
• Regular software and security updates
• Secure backups

Although we take reasonable steps to protect your information, no method of
online transmission or electronic storage can be guaranteed to be completely
secure.

15. Your Data Protection Rights

Under UK data protection law, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Request restriction of processing
• Object to certain types of processing
• Request the transfer of your information to you or another organisation
• Withdraw consent where processing is based on consent
• Complain to a data protection regulator

Some rights are subject to legal conditions and exemptions. We may need to
verify your identity before responding to a request.

To exercise your rights, email

[email protected]

16. Children’s Privacy

Our website and gallery services are not specifically directed at children,
and we do not knowingly collect personal information from children without
appropriate permission.

If you believe that a child has submitted personal information to us, please
contact us so that we can review and, where appropriate, remove it.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our
website, services, business practices or legal obligations.

Any updated version will be published on this page and the last updated date
will be revised accordingly.

18. Contact Us

If you have any questions about this Privacy Policy, how we process your
personal information or how to exercise your rights, please contact us:

Dansco Gallery Limited t/a The Rex Gallery
1st Floor, Spitalfields House, Stirling Way, England, WD6 2FX.

Website: www.therexgallery.co.uk

Email: [email protected]

19. Complaints

If you are unhappy with how we have handled your personal information, please
contact us first so that we can try to resolve your concern.

You also have the right to make a complaint to the Information Commissioner’s
Office, the UK regulator for data protection matters.

Information Commissioner’s Office
Website: www.ico.org.uk

Telephone: 0303 123 1113